Identity Theft: Building Your Corporate Identity

If your identity is not worth stealing you need a new one. In today’s highly completive workplace building a brand that cannot be stolen is a thing of the past. If possible you want to be known for what it is you do, but you also want to be reproduced in the hearts and minds of those you service. For that to be possible, you must be willing to allow parts of your identity to be stolen. Not your business plan but your essence, your word, phrases and/or symbols. If you want to build your corporate identity and allow it to go home with your consumers this is the program for you.

Learning Outcomes:

1. Participants will learn how to build a corporate face
2. Participants will learn how to build chunks in order to be stolen
3. Participants will learn how to allow their identity to shine in any environment

Book Curtis